Since Ulmer's 'argument' resists the form of an abstract, I will instead explain some elements of what he calls 'hypertextual rhetoric' of which this article is an example. In contrast to alphabetic literacy's reliance on logic, hypertext relies on feeling and intuition as a source for exploring and creating meaning. Expressing the "logic" of intuition through metaphor and metonymy (with special guest appearances of Carmen Miranda and Ludwig Wittgenstein), Ulmer playfully creates a web of associations whose "conductions" respond to his questions about how to bring unconscious reasoning into a "cooperative" relationship with logical analysis. Feminists and post-colonialists, however, might question his choice of participants and the nature of their relationship. (Kristin Bolton.)
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Michael Hancher

Department of English, University of Minnesota

URL: http://umn.edu/home/mh/ebibkb3.html

Comments to: mh@umn.edu

Created 5 May 1995

Last revised 17 September 1996