Since Ulmer's 'argument' resists the form of an abstract, I
will instead explain some elements of what he calls 'hypertextual
rhetoric' of which this article is an example. In contrast to
alphabetic literacy's reliance on logic, hypertext relies on
feeling and intuition as a source for exploring and creating
meaning. Expressing the "logic" of intuition through metaphor and
metonymy (with special guest appearances of Carmen Miranda and
Ludwig Wittgenstein), Ulmer playfully creates a web of
associations whose "conductions" respond to his questions about
how to bring unconscious reasoning into a "cooperative"
relationship with logical analysis. Feminists and
post-colonialists, however, might question his choice of
participants and the nature of their relationship.
Gregory L. Ulmer. "The Miranda Warnings: An Experiment in
Hypertextual Rhetoric." Hyper/Text/Theory. Ed. George P.
Landow. Baltimore: Johns Hopkins UP, 1994. 345-77.
Text: Selective Annotated Bibliography.
Department of English, University of Minnesota
Comments to: firstname.lastname@example.org
Created 5 May 1995
Last revised 17 September 1996